{"id":1131,"date":"2024-07-18T23:28:09","date_gmt":"2024-07-18T15:28:09","guid":{"rendered":"https:\/\/www.ficchem.com\/?post_type=products&#038;p=1131"},"modified":"2025-08-29T13:50:59","modified_gmt":"2025-08-29T05:50:59","slug":"soy-lecithin","status":"publish","type":"products","link":"https:\/\/www.ficchem.com\/uk\/products\/soy-lecithin\/","title":{"rendered":"\u0421\u043e\u0454\u0432\u0438\u0439 \u043b\u0435\u0446\u0438\u0442\u0438\u043d"},"content":{"rendered":"<h2><span style=\"font-size: 14pt;\">Product Introduction<\/span><\/h2>\n<p><span class=\"citation-18 citation-end-18\">Soy lecithin is a natural compound extracted from soybeans.<\/span> It\u2019s a type of lipid (fatty substance) and is primarily composed of phospholipids, fatty acids, and a small amount of carbohydrates and triglycerides.<\/p>\n<p>Emulsifier: Its most well-known role is as an emulsifier. This means it helps to blend ingredients that would normally separate, like oil and water. This is why you\u2019ll often find it in processed foods like chocolate, margarine, salad dressings, and baked goods, as it helps maintain texture, taste, and appearance.<\/p>\n<h3><span style=\"font-size: 12pt;\">Uses<\/span><\/h3>\n<p>Baked goods:<br \/>\nBread, cakes, biscuits: Soy lecithin can improve the mixing, toughness and ductility of dough, making baked products fluffier, softer and extending the shelf life.<br \/>\nFrosting, fillings: Helps the texture to be more uniform and not easy to separate.<br \/>\nChocolate and candy:<br \/>\nChocolate: Soy lecithin can reduce the viscosity of chocolate, making it easier to flow and mold, while preventing the separation of cocoa powder and cocoa butter, and maintaining the smooth taste of chocolate.<br \/>\nCandy: Improve the texture and stability of candy.<br \/>\nDairy and fat products:<br \/>\nMargarine: As an emulsifier, it allows oil and water to mix stably to form a uniform emulsion.<br \/>\nIce cream: Improves the taste, prevents the formation of ice crystals, and makes it smoother.<br \/>\nSalad dressing, mayonnaise: Helps emulsify oil and vinegar (or water) to maintain the stability and uniformity of the sauce.<\/p>\n<h3><span style=\"font-size: 12pt;\">\u0421\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0442 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u043e\u0441\u0442\u0456<\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\u041f\u0440\u043e\u0434\u0443\u043a\u0442<\/td>\n<td>Soy Lecithin Liquid<\/td>\n<\/tr>\n<tr>\n<td>\u0417\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0439 \u0432\u0438\u0433\u043b\u044f\u0434<\/td>\n<td>Yellow to brown translucent, viscous liquid<\/td>\n<\/tr>\n<tr>\n<td>Insoluble in Acetone min60%<\/td>\n<td>62.3%<\/td>\n<\/tr>\n<tr>\n<td>Insoluble in Ether Max0.3%<\/td>\n<td>0.1%<\/td>\n<\/tr>\n<tr>\n<td>Moisture Max 1%<\/td>\n<td>0.4%<\/td>\n<\/tr>\n<tr>\n<td>Acid Value (mg KOH\/g) 30 Max<\/td>\n<td>24.0(mg KOH\/g)<\/td>\n<\/tr>\n<tr>\n<td>Color, Gardner Max\uff085%\uff0914<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Viscosity 10000cp Max<\/td>\n<td>8800 cp<\/td>\n<\/tr>\n<tr>\n<td>Peroxide Value mmol\/kg 5 max<\/td>\n<td>0 mmol\/kg<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Soy Lecithin Powder<\/p>\n<table style=\"width: 66.61%;\">\n<tbody>\n<tr>\n<td style=\"width: 50.4155%;\">Project<\/td>\n<td style=\"width: 23.5457%;\">Result<\/td>\n<td style=\"width: 75.7543%;\">Standard<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">\u0417\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0439 \u0432\u0438\u0433\u043b\u044f\u0434<\/td>\n<td style=\"width: 23.5457%;\">powder<\/td>\n<td style=\"width: 75.7543%;\">powder<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Color<\/td>\n<td style=\"width: 23.5457%;\">light yellow<\/td>\n<td style=\"width: 75.7543%;\">light yellow<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Smell<\/td>\n<td style=\"width: 23.5457%;\">No smell<\/td>\n<td style=\"width: 75.7543%;\">No smell<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Acetone insoluble w \/%<\/td>\n<td style=\"width: 23.5457%;\">\u00a098.2<\/td>\n<td style=\"width: 75.7543%;\">\u00a0\u226596<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">N-hexane insoluble w \/%<\/td>\n<td style=\"width: 23.5457%;\">\u00a00.08<\/td>\n<td style=\"width: 75.7543%;\">\u00a0\u22640.3<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Acid Value (mg KOH\/g)<\/td>\n<td style=\"width: 23.5457%;\">\u00a020.93<\/td>\n<td style=\"width: 75.7543%;\">\u226436<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Peroxide value meq \/ kg<\/td>\n<td style=\"width: 23.5457%;\">\uff1c10<\/td>\n<td style=\"width: 75.7543%;\">\u00a0\u226410<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Drying reduction w \/%<\/td>\n<td style=\"width: 23.5457%;\">\u00a0\uff1c0.1<\/td>\n<td style=\"width: 75.7543%;\">\u22642.0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Heavy metals (mg Pb\/kg)<\/td>\n<td style=\"width: 23.5457%;\">\u00a0\uff1c10<\/td>\n<td style=\"width: 75.7543%;\">\u00a0\u226420<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.4155%;\">Total arsenic (mg as\/kg)<\/td>\n<td style=\"width: 23.5457%;\">\u00a0\uff1c2.0<\/td>\n<td style=\"width: 75.7543%;\">\u00a0\u22643.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-size: 14pt;\">\u041f\u041e\u0428\u0418\u0420\u0415\u041d\u0406 \u0417\u0410\u041f\u0418\u0422\u0410\u041d\u041d\u042f<\/span><\/h2>\n<p><strong>1. How to get Soy Lecithin samples for testing, sample cost and shipping method.<\/strong><\/p>\n<p>\u042f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u043d\u0430\u0434\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0456 \u0437\u0440\u0430\u0437\u043a\u0438 \u0432\u0430\u0433\u043e\u044e \u043d\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 500 \u0433 \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f. \u042f\u043a\u0449\u043e \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0437\u0440\u0430\u0437\u043a\u0456\u0432 \u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0443\u0454 \u043f\u0435\u0432\u043d\u0443 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c, \u043c\u0438 \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u0438\u043c\u043e \u043f\u043b\u0430\u0442\u0443 \u0437\u0430 \u0437\u0440\u0430\u0437\u043e\u043a \u0456 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0432\u0438\u0445\u043e\u0434\u044f\u0447\u0438 \u0437 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0457 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457.<\/p>\n<p><strong>2.Whether the product has passed international certifications, such as ISO, HALAL, and KOSHER.<\/strong><\/p>\n<p>\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044f \u043f\u0440\u043e\u0439\u0448\u043b\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0443 \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044e, \u0442\u0430\u043a\u0443 \u044f\u043a ISO, HALAL, KOSHER \u0442\u043e\u0449\u043e.<\/p>\n<p><strong>3.\u042f\u043a\u0456 \u0432\u0438\u043c\u043e\u0433\u0438 \u0434\u043e \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0437\u043d\u0438\u0436\u043e\u043a.<\/strong><\/p>\n<p>\u0411\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 MOQ \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0456, \u043e\u043a\u0440\u0435\u043c\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u0435 \u043c\u0435\u043d\u0448\u0435 \u043e\u0434\u043d\u0456\u0454\u0457 \u0442\u043e\u043d\u043d\u0438. \u041a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u0430 \u043d\u0430\u043c \u0434\u043b\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457.<\/p>\n<p><strong>4. What\u2019s your trade terms?<\/strong><\/p>\n<p>\u0417\u0430\u0437\u0432\u0438\u0447\u0430\u0439 FOB, CFR, CIF \u0442\u043e\u0449\u043e.<\/p>\n<p><strong>5.What\u2019s the delivery time?<\/strong><\/p>\n<p>\u0426\u0435 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0443\u0454\u043c\u043e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c .<\/p>\n<p>10-20 \u0434\u043d\u0456\u0432 \u043f\u0456\u0441\u043b\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043f\u0435\u0440\u0435\u0434\u043e\u043f\u043b\u0430\u0442\u0438 \u0430\u0431\u043e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443 \u0430\u043a\u0440\u0435\u0434\u0438\u0442\u0438\u0432\u0443.<\/p>\n<p><strong>6. \u044f\u043a\u0456 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438 \u0432\u0438 \u043d\u0430\u0434\u0430\u0454\u0442\u0435?<\/strong><\/p>\n<p>\u041a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0439 \u0456\u043d\u0432\u043e\u0439\u0441, \u043f\u0430\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u0438\u0439 \u043b\u0438\u0441\u0442, \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0442 \u0430\u043d\u0430\u043b\u0456\u0437\u0443, \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0442 \u043f\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f (\u0424\u041e\u0420\u041c\u0410 E), \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0442 \u0437\u0434\u043e\u0440\u043e\u0432'\u044f, \u0432\u0438\u0434\u0430\u043d\u0438\u0439 ClQ \u0437 \u043b\u0435\u0433\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0454\u044e \u0432 \u043f\u043e\u0441\u043e\u043b\u044c\u0441\u0442\u0432\u0456, \u0432\u0430\u043d\u0442\u0430\u0436\u043d\u0430 \u043d\u0430\u043a\u043b\u0430\u0434\u043d\u0430, REACH \u0456 \u0442.\u0434. \u0414\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438 \u0431\u0443\u0434\u0443\u0442\u044c \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0456 \u0435\u043a\u0441\u043f\u0440\u0435\u0441-\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u043e\u044e \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c 24 \u0433\u043e\u0434\u0438\u043d \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u0432\u043d\u043e\u0457 \u043e\u043f\u043b\u0430\u0442\u0438.<\/p>\n<p><strong>7. \u0432\u0438 \u0444\u0430\u0431\u0440\u0438\u043a\u0430 \u0447\u0438 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a?<\/strong><\/p>\n<p>We\u2019re golden supplier with more than 15 years of experience in this industry. As a result, we\u2019ve established partnerships with many factories along the way, and they strictly abide by our rules and regulations.<\/p>\n<p><strong>8.\u042f\u043a\u0456 \u0443\u043c\u043e\u0432\u0438 \u043e\u043f\u043b\u0430\u0442\u0438?<\/strong><\/p>\n<p>\u0417\u0430\u0437\u0432\u0438\u0447\u0430\u0439 T \/ T, \u0430 \u0442\u0430\u043a\u043e\u0436 L \/ C, DP, Escrow Western Union Paypal.<\/p>\n<p><strong>9 \u042f\u043a \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u044f\u043a\u0456\u0441\u0442\u044c?<\/strong><\/p>\n<p>\u041c\u0438 \u0432\u0456\u0440\u0438\u043c\u043e, \u0449\u043e \u044f\u043a\u0456\u0441\u0442\u044c - \u0446\u0435 \u0434\u0443\u0448\u0430 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430. \u041c\u0438 \u043c\u0430\u0454\u043c\u043e \u0441\u0443\u0432\u043e\u0440\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e \u044f\u043a\u043e\u0441\u0442\u0456, \u0449\u043e\u0431 \u0433\u0430\u0440\u0430\u043d\u0442\u0443\u0432\u0430\u0442\u0438, \u0449\u043e \u043d\u0430\u0448\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044f \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u043d\u0430\u0439\u0432\u0438\u0449\u0438\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c. \u041f\u0435\u0440\u0435\u0434 \u0432\u0456\u0434\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f\u043c \u043a\u043e\u0436\u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044f \u0440\u0435\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u0432\u0438\u043c\u043e\u0433\u0430\u043c \u044f\u043a\u043e\u0441\u0442\u0456.<\/p>\n<p><strong>10.\u042f\u043a \u0432\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442?<\/strong><\/p>\n<p>\u041d\u0430\u0448\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044f \u043c\u0430\u0454 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0441\u043f\u0435\u043a\u0442\u0440 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0443 \u0445\u0430\u0440\u0447\u043e\u0432\u0456\u0439 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456, \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0456 \u043d\u0430\u043f\u043e\u0457\u0432, \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441, \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456, \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0456 \u0442\u043e\u0449\u043e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Product Introduction Soy lecithin is a natural compound extracted from soybeans. It\u2019s a type of lipid (fatty substance) and is primarily composed of phospholipids, fatty acids, and a small amount of carbohydrates and triglycerides. Emulsifier: Its most well-known role is as an emulsifier. This means it helps to blend ingredients that would normally separate, like [\u2026]<\/p>","protected":false},"featured_media":1132,"parent":0,"menu_order":0,"template":"","tags":[],"product":[98],"size":[],"material":[],"class_list":["post-1131","products","type-products","status-publish","has-post-thumbnail","hentry","product-emulsifier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soy Lecithin Powder\/Liquid Supplier Wholesale Price<\/title>\n<meta name=\"description\" content=\"Leading soy lecithin manufacturer, providing powder, liquid, customized services. 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A chemical company with more than 15 years of experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ficchem.com\/uk\/products\/soy-lecithin\/\" \/>\n<meta property=\"og:site_name\" content=\"Welcome to FIC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dfic2010\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T05:50:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ficchem.com\/wp-content\/uploads\/2024\/07\/image1-29.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u0445\u0432\u0438\u043b\u0438\u043d\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ficchem.com\/products\/soy-lecithin\/\",\"url\":\"https:\/\/www.ficchem.com\/products\/soy-lecithin\/\",\"name\":\"Soy Lecithin Powder\/Liquid Supplier Wholesale Price\",\"isPartOf\":{\"@id\":\"https:\/\/www.ficchem.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ficchem.com\/products\/soy-lecithin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ficchem.com\/products\/soy-lecithin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ficchem.com\/wp-content\/uploads\/2024\/07\/image1-29.jpg\",\"datePublished\":\"2024-07-18T15:28:09+00:00\",\"dateModified\":\"2025-08-29T05:50:59+00:00\",\"description\":\"Leading soy lecithin manufacturer, providing powder, liquid, customized services. 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